Safarcom boost Kip Keino Classic kitty with Sh9.2m sponsorship

Safaricom Director Sustainable Business and Social Impact Karen Basiye (left), Mishi Wambiji, Safaricom Manager Brand Assets and Strategic Sponsorships, and Athletics Kenya President Jack Tuwei during the cheque presentation ceremony at the Moi International Sports Centre, Kasarani on May 10, 2023.

Photo credit: Chris Omollo | Nation Media Group

What you need to know:

  • The fourth edition of the Absa Kip Keino Classic, which is a World Athletics Continental Gold Tour event, will be held on Saturday at the Moi International Sports Centre, Kasarani.
  • Karen Basiye, Safaricom Director Sustainable Business and Social Impact, handed over the sponsorship cheque to Athletics Kenya president Jack Tuwei at the MISC on Wednesday.

Integrated communication service  provider Safaricom has come on board to sponsor this year's Absa Kip Keino Classic to a tune of Sh9.2 million.

The fourth edition of the Absa Kip Keino Classic, which is a World Athletics Continental Gold Tour event, will be held on Saturday at the Moi International Sports Centre, Kasarani.

handed over the sponsorship cheque to Athletics Kenya president Jack Tuwei at the MISC on Wednesday.

Basiye said that their support is in cash and kind.

"We believe in transforming lives in this country and that is why we are open to this spirit of partnership with Athletics Kenya. Athletics is part and parcel of our heritage hence our strong support this year," said Basiye, adding that they can only make a great impact working with others.

Basiye said they have also partnered with Athletics Kenya to plant over 2,000 trees at the MISC on Friday and Saturday.

Tuwei, who was accompanied by the Meet Director Barnaba Korir, commended Safaricom for their support and called on more corporate bodies to also come on board and make the event a major success.

"We are ready to host the world for the Kip Keino Classic and I take this opportunity to welcome both the foreign and local athletes and their personnel for this year's event that promises fireworks," said Tuwei.

Korir said that this year's event has been dubbed "Sprints Meet" owing to the top cream of athletes that will battle in the short distance races.

Multiple Olympic and World 100m champion Shelly-Ann Fraser-Pryce and American sprints sensation Sha'Carri Richardson are among the sprinters out to light up the event.

Shelly-Ann Fraser-Pryce leaves the Jomo Kenyatta International Airport on May 9, 2023 shortly after she touched down ahead of the Absa Kip Keino Classic set for May 13.

Photo credit: Sila Kiplagat | Nation Media Group

Also in action will be Olympic and World 200m silver medallist Kenneth Bednarek,  World 100m silver medallist Marvin Bracy, World javelin champion Anderson Peters and three-time women's Olympic hammer throw champion Anita Wlodarczyk.

Three-time Olympic champion Anita Wlodarczyk of Poland moments after she touched down at the Jomo Kenyatta International Airport on May 9, 2023 ahead of the Absa Kip Keino Classic set for May 13.

Photo credit: Sila Kiplagat | Nation Media Group