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Khaligraph lands deal with global alcohol brand

Rapper Khaligraph Jones has landed a one-year endorsement deal by Luc Belaire, a family of sparkling wines from France. PHOTO | FILE

By  JOSEPHINE MOSONGO

What you need to know:

  • The brand made the announcement on Instagram announcing the 'Mazishi' rapper as the latest East African entrant into the brand’s family. Others are Muthoni DQ (Kenya) and Rosa Ree (TZ).

Rapper Khaligraph Jones is a corporate darling these days.

He has landed a one-year endorsement deal by Luc Belaire, a family of sparkling wines from France.

Internationally, the brand is endorsed by renowned rapper Rick Ross and producer DJ Khaled. These brand ambassadors identify themselves as Black Bottle Boys. The brand made the announcement on Instagram announcing the 'Mazishi' rapper as the latest East African entrant into the brand’s family. Others are Muthoni DQ (Kenya) and Rosa Ree (TZ).

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“Major Announcement Alert. We are pleased to welcome official #BlackBottleBoy @khaligraph_jones to the family,” wrote Belaire East Africa. No word on how much the deal is worth and the duration.

In the headlines