LATICRETE's latest promotion: A calculated leadership shift in the Middle East and Africa region

LATICRETE, a global leader in construction solutions, has promoted Mr Ritesh Singh to the position of Regional Director for the Middle East and Africa (MEA) region.

Mr Singh has exemplified outstanding leadership, strategic acumen, and unwavering dedication during his tenure at LATICRETE. He has been instrumental in spearheading initiatives such as the establishment of LATICRETE's presence in Kenya, through its subsidiary SPECTRALOCK East Africa Limited, steered by Mr Joseph Dacosta, the Director of Sales and Marketing.

The promotion to Regional Director signifies a strategic alignment between LATICRETE's global vision and its African operations.

Mr Singh’s pivotal role in expanding LATICRETE's footprint across the continent, alongside Mr Joseph Dacosta’s leadership in Kenya, underscores the company's commitment to leveraging local expertise while driving regional growth.

Under Mr Singh's guidance, LATICRETE has achieved significant milestones, including the launch of industry-leading initiatives such as the first training centre in Kenya and the ongoing transition to sustainable packaging. These accomplishments underscore LATICRETE's dedication to innovation and environmental responsibility within the African construction sector.

Mr Faisal Saleem, President and Chief Operating Officer (COO) International at LATICRETE International, commends Mr Singh's leadership, stating: "We are delighted to appoint Ritesh Singh as Regional Director for the MEA region. His strategic insights and deep industry knowledge have been invaluable in advancing LATICRETE's mission in Africa and beyond."

Mr Singh expressed his gratitude for the opportunity to drive LATICRETE's success in the MEA region. "I am honoured to lead our talented team toward new heights," he said, and continued: “In partnership with the builders of a better world, designers, developers, and contractors, we remain steadfast, dedicated to innovation and community enrichment. Committed to all our stakeholders, we aim to further strengthen LATICRETE's position as a global leader in construction solutions."

About LATICRETE

LATICRETE is a leading manufacturer of globally proven construction solutions for the building industry. LATICRETE offers a broad range of products and systems covering tile and stone installation and care, masonry installation and care, resinous and decorative floor finishes, concrete construction chemicals, and concrete restoration and care, including the SUPERCAP® System.

For over 65 years, LATICRETE has been committed to research and development of innovative installation products, building a reputation for superior quality, performance, and customer service.

LATICRETE’s methods, materials, and technology have been field and laboratory-proven by architects, engineers, contractors, and owners. Offering an array of low VOC and sustainable products, LATICRETE® products contribute to LEED certification, exceeding commercial/residential VOC building requirements, and are backed by the most comprehensive warranties in the industry.

For more information, visit www.laticreteafrica.com