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Nation Media Group's big plans to set pace in market

Nation Media Group chairman Wilfred Kiboro addressing the company staff in Mombasa bureau on 28 July 2018. Mr Kiboro said the priority is to maintain digital-first strategy that seeks to transform NMG into a 21st century digital content company. PHOTO | LABAN WALLOGA | NATION MEDIA GROUP

By  MOHAMED AHMED

What you need to know:

  • The company’s chairman Wilfred Kiboro said they want to transform the NMG into a 21st century digital content company.

  • Mr Kiboro said the plans also seek to re-energise the media house to be able to maintain its relevance.

  • The company has invested in a new state-of-the-art Sh150 million publishing system.

The Nation Media Group (NMG) has outlined its plans to ensure its products continue leading the market.

The company’s chairman Wilfred Kiboro said its priority was maintaining its digital-first strategy that seeks to transform the NMG into a 21st century digital content company.

Speaking during a meeting with the company’s Coast region staff at their Mombasa offices, Mr Kiboro said the plans also seek to re-energise the media house to be able to maintain its relevance.

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MARKET DEMANDS

He said edition contents that have been rolled out in both the print and broadcast was the only way to ensure the company serves the people.

“Our aim is to be the voice of the voiceless. Our consumers should read what is related to them and allow them feel satisfied. That is the only way to make this country move forward,” said Mr Kiboro who was accompanied by NTV boss Alex Kobia and the group’s human resource director David Kiambi.

He said with the modern equipment, the group will serve the consumers and meet its purpose of meeting market demands.

NUMBER ONE

The company has invested in a new state-of-the-art Sh150 million publishing system that has converged content production on its print, broadcast and digital platforms

“I believe in a market place you are either number one or nothing. I grew up knowing you have to be at the top of the pile,” he added.

WORLD CUP

Mr Kobia assured the NTV viewers of more content that will see them glued to their TVs. On Friday, NTV launched a week-long road show in Mombasa to entertain its thousands of viewers. NTV is cashing on the huge following it attracted for being the only local station that broadcast the World Cup live.

“We are the global leaders and we are going to set the pace. We’ll give out more relevant content to our customers,” said Mr Kobia.

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