KMC: Making quality meat and meat products available to more consumers

Kenya Meat Commission (KMC), a key player in the commercial segment of the livestock sector, markets and sells quality meat and meat products affordably and safely, locally and internationally.

Through its Sales and Marketing Department, the Commission develops, sustains, and manages diverse markets to ensure consumers have access to affordable, safe, and quality meat and meat products (beef, lamb, goat, value products and by-products). In so doing, it contributes towards the achievement of Sustainable Development Goal (SDG) 2 – “End hunger, achieve food security, improved nutrition and promote sustainable agriculture”.  

Part of the department’s mandate is to develop strategic business partners to ensure Kenyans access affordable, safe and quality meat and meat products when and as demanded at home and away from home. To achieve this, KMC has strategically developed business relationships with government, private, and non-governmental institutions, including hospitals, schools, universities, security agencies, stockists, supermarkets, restaurants and butcheries, as its key markets.

In response to a growing demand for its products across the country, KMC has an elaborate distributorship, stockist and franchise concept that ensures its products are available and accessible to the Kenyan households in stipulated counties. This as it seeks to penetrate more markets in other locations.

On distributorship, currently, House of Procurement (HOP) is the Commission’s key distributor, among other upcoming stockists, with a focus on ensuring all supermarkets are stocked with KMC meat products. Further, the Commission is open to any Kenyan willing and capable to also be part of its successful distributorship, stockist, and franchise concept in accessing, managing and sustaining Kenyans desire for safe products across all counties.

Affordable, safe and quality meat and meat products are available for consumers through the KMC Nyama Haven outlets as well as registered and branded franchise outlets in various locations. KMC Nyama Haven outlets include KMC Athi River, KMC Landhies Road and KMC Makupa, Mombasa.

KMC Franchise outlets in Nairobi are Peace Meats Ltd at Unicity on Thika road; WayBeyond Ventures in Thindigwa, Kiambu road; Hagon Ltd in Karen; Hagon Sea Food Ltd in Garden Estate; Vemmuka Ltd in Kilimani (The Circle Mall); Legit Flesh in Kamakis on Eastern Bypass; and Dualpix Communications Ltd in Ruai, Kagundo road (Naivas Supermarket). Others are Maggeric Enterprise in Embakasi Garrison, new DEFCO Mall; Dupoint at Nairobi CBD-City Market; and North View Supermarket in Maziwa, Kamiti road. In Mombasa, KMC has GCV Global Ltd in Nyali.

The Commission’s market demand stretches across several counties, including Nairobi, Machakos, Kajiado, Narok, Nakuru, Kiambu, Kitui, Makueni, Nyeri, Nanyuki, Isiolo, Mombasa, Kilifi, and Kwale.

Through the wide market presence, Nyama Haven and franchise outlets have increased KMC's reach and enhanced customer convenience for meat products and satisfaction, ensuring that quality meat products are readily available to a broader consumer base.

The consistent supply and positive feedback from consumers on affordability, availability, safety and quality of the meat and meat products within the industry has enhanced the Commission’s mission to explore international markets in the middle East.

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Mrs Lydia Mandila is the Manager, Sales and Marketing, at  the Kenya Meat Commission