Gov Nyoro’s op-ed and sponsored content: Why ethical queries arise

James Nyoro

Kiambu Governor James Nyoro.

Photo credit: File | Nation Media Group

Advertising is separate from editorial content. There’s a visual boundary between the two. They also look and feel different. But native advertising — to which we’ll return shortly — is an exception. Just the same, all advertising serve very different purposes from editorial content. Never the twain shall meet.


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