No free lunch, no free content

Nation newspaper

Residents of Tala Town, Machakos County, savour the new-look Saturday Nation on August 1, 2020. This was the first edition of the new-look Nation.

Photo credit: File | Nation Media Group

What you need to know:

  • Traditionally, people have been happy with someone selling their eyeballs in exchange for content.
  • The trouble is that people are spending more time on their phones than they do on TV or newspapers.

There is no such thing as free content. You probably didn’t write out a cheque, but you paid. The government maybe took the money from you and gave it to some corporation to give you the content. Or wrote a law, or regulation, requiring you to pay licence fees to a so-called public broadcaster.


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