How KBC can change and shine again

Kenya Broadcasting Corporation

The Kenya Broadcasting Corporation was for many Kenyans the first interaction with television.

Photo credit: File | Nation Media Group

What you need to know:

  • In the era of digital disruption, the media industry is now stratified into three broad categories – the winners, the survivors and the others. 
  • KBC, with all its legacy and impressive library stands a high chance of being a winner in this new digital era for three reasons. 

In a much publicised relaunch, the national broadcaster announced plans for a new, revitalised phase teeming with industry legends including a personal favourite; Catherine Kasavuli.

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