Public officials should no longer shun the internet

Laptop

A user browses through the internet on a laptop.

Photo credit: File | Nation Media Group

What you need to know:

  • Government websites are hardly updated and the information in them is inadequate.
  • They are insignificant and unappealing to an audience burdened by information overload.

The advent of the internet in early 1990s brought immense adoption challenges to the Kenyan government that still reverberate diffusion strategies, especially in public communication. Despite its achievements in offering transactional, online services through web portals, provision of information and communicating and engaging of the public through social media is inadequate. 

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