Imports data reveals skin-deep nature of beauty and care sub-sector

DESIGN | ALICE OTHIENO

One of the media’s biggest business stories of 2013 was the acquisition of the cosmetics arm of InterConsumer Products Ltd, by global beauty products giant L’Oreal, in a deal estimated to be worth over Sh1.5 billion. The awe was not brought about so much by the fat check but more by the fact that the cosmetics sub-sector, with little known domestic manufacturing capability, could nourish a small Kenyan enterprise into a fortune.

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