Cambridge Analytica and Kenya elections

What you need to know:

  • Privacy International, in a report published December last year, said that Cambridge Analytica did discretely work for President Kenyatta during his re-election campaign.

  • That firm “gathered survey data on Kenyans to aid the campaign and managed the president’s image,” Privacy International states, attributing its allegation to current and former Cambridge Analytica employees.

  • Cambridge Analytica refuted the claims and said that it was not involved in any negative political content.

Two weeks after the Supreme Court annulled the August 8 election citing illegalities and irregularities, 2016 US presidential candidate Hillary Clinton suggested that the superpower should also offer an avenue to quash their own election in such a manner.


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