Millions gripped by sports betting craze as firms reap big

Kenyans place their bets at one of the many betting spots in Nairobi on July 30, 2016, along Market Street. Gambling companies will hand in 7.5 per cent of revenue after paying out winnings. PHOTO | JEFF ANGOTE | NATION MEDIA GROUP

What you need to know:

  • Eleven companies have emerged to compete for the growing pie in an industry that now occupies the top tier in terms of profitability in the country.
  • In a month, the industry makes Sh3 billion which is a modest amount since in any single day, there are more than 10 games to be betted on. 
  • KPL Chief Executive Jack Oguda said they were considering commissioning sports betting data firm, Sports Radar, to monitor the betting trends in the local league.

At least five million Kenyans have taken up betting in the last five years as part of a multi-billion- shilling betting craze that has swept the country but also raised concerns about gambling addiction.


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