USIU unveils new identity and new degree studies

The United States International University (USIU) has announced a major shift in its strategy, involving a change of brand identity, the building of a new school, and the introduction of new programmes.

The university, which has its roots in the United States, recently unveiled a new logo before a gathering of parents, students, and staff.

USIU Africa’s Vice Chancellor Professor Frieda Brown said the change of identity came at a time when the institution was planning to introduce scientific and technology courses to firm up its presence in the region.

USIU Africa, with 15 per cent of its student population being foreign and representing 67 nationalities from across the world, recognises this as an opportunity to not only strengthen its brand in Africa but also worldwide. The university is stationed in Nairobi.

The rebranding coincided with its 45th anniversary in the region.

NEW SCHOOL

USIU Africa is hoping to revamp its activities and programmes to facilitate transformation through science, technology, engineering and mathematics (STEM) courses to improve Africa’s competitiveness in technological developments, according to a communiqué from the university.

In line with this, the university is constructing a School of Science and Technology at a cost of Sh500 million. The 7500 square feet building will house eight classrooms, eight laboratories, two lecture theatres, two meeting rooms and 28 offices. The building is scheduled for completion in September 2014.

Ms Brown said: “We are investing in strategic structures that will ensure that we meet our responsibility of contributing positively to Africa’s development.”

Plans are underway to launch new programmes that include Bachelor of Science in Pharmacy, Bachelor of Science in Commerce, Bachelor of Science in Finance and a Master of Arts in Communication Studies.

HELPING ENTREPRENEURS

The institution’s MBA programme will also launch a new study in Global Sustainable Social Entrepreneurship (GSSE), which will be offered in conjunction with the Colorado State University.

The GSSE programme will also be offered as a postgraduate diploma with the aim of helping entrepreneurs in the region to start successful and sustainable ventures that not only focus on the bottom line but also help to improve the continent’s social challenges.

At the core of the revamped USIU Africa’s strategy is enhanced investment in strategic partnerships with industry leaders.

Prof Matthew Buyu, the Deputy Vice Chancellor for Academic Affairs, explains: “Ensuring that opportunities for applied research are created will help to reduce the gap between academia and the needs of the market.”

EXCHANGE PROGRAMMES

With the renewed purpose, promoting its brand worldwide will also be a focus of the university, as confirmed by Ms Rita Asunda, the Deputy Vice Chancellor of Student Affairs and Enrolment.

“We have found that sharing of diverse ideas brought about by different backgrounds enhances creativity and discovery of innovative ideas that result in a positive direction towards problem solving. Investing in exchange programmes is therefore an important direction we shall continue to explore,” she said.

The Guest of Honour, Mr Kiprono Kittony, emphasised the need for universities in Africa to desist from copying curriculum from developed countries, saying they should instead deliver education that reflected the continent’s circumstances. He further stressed the need for continuous innovation, especially in technology, to remain competitive as a region.

“Universities must aim at giving graduates relevant curriculum,” Mr Kittony said.