Project HAND UP: Brilliant fix to children’s curiosity over Covid-19

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What you need to know:

  • With the coming of coronavirus, such travelling and group shows have had to stop. Yet the need for HAND UP messaging was more urgent than ever.
  • They are making five short videos, targeting Kenyan children and helping them to understand what is going on right now.
  • Each video focuses on one of the joint World Health Organisation/Fifa campaign messages.

In these days of coronavirus, how on earth do you convince a child about the need to keep social distance?  I’m glad I no longer face that kind of challenge. But if I did then my friend Darren Collins has a brilliant answer I would use.


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