Meta: Facebook's high-stakes bet to save itself

Facebook meta logo

Facebook employees unveil a new logo and the name 'Meta' on the sign in front of Facebook headquarters on October 28, 2021 in Menlo Park, California.

Photo credit: Justin Sullivan | Getty Images | AFP

Facebook's name change offers a convenient diversion as scandal plagues the platform, but the new handle is also key to the firm's costly effort to save itself from very real threats, experts said.

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