Anne Njathi: Why I'm keen on deconstructing Africa’s influencer marketing

Anne Njathi

Anne Njathi, a Kenyan PhD candidate at North Carolina State University, who also teaches at North Carolina State University.

Photo credit: Courtesy 

What you need to know:

  • Among Ms Njathi’s proudest moments in life is her recently co-authored book chapter with Dr Nicole Lee.
  • The chapter has valuable influencer marketing insights that would influence marketing strategies adapted by stakeholders across Africa.

When Anne Njathi left Kenya for the United States of America two years ago, the now PhD student knew exactly what she wanted to achieve. Many thought that it was absurd for her to leave a well-paying job as a Marketing and Customer Experience Director (MCED) at a renewable energy company to become a student.

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