Kenya banks on new plan to revive tourism

 Najib Balala

Tourism Cabinet Secretary Najib Balala during the award ceremony to unveil the second phase of the Magical Kenya Signature Experience at Karura Forest on Monday.


 

Photo credit: Lucy Wanjiru | Nation Media Group

What you need to know:

  • Magical Kenya Signature Experiences is part of the strategy to revive industry through partnership with private sector.
  • Tourism Cabinet Secretary Najib Balala optimistic that the industry will soon bounce back. 

The government is banking on recognition of top industry performers and private-public partnerships in its efforts to revive the tourism sector, which suffered a slump last year due to the coronavirus pandemic.

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