SportPesa CEO Ronald Karauri
File | Nation Media Group

Billions, bullets and bravado: The untold story of SportPesa

What you need to know:

  • If SportPesa were a puppet, Nikolov would be its master; the man behind the velvety curtains, the unseen hand pulling the strings, directing the orchestra. 
  • Those who have worked closely with him describe him as a flamboyant, charming but ruthless businessman.
  • The second major actor at SportPesa is Gene Grand, often referred to as an American businessman. Grand is a close business associate of Nikolov’s.
  • Some say they go back years together to the same high school in Sofia.

Midnight. A deserted parking lot near the Bulgaria-Serbia border. 1994. A war is on.

Welcome!

You're all set to enjoy unlimited Prime content.