Unlock rewards with ‘Fyatuka na Weetabix’: Here is your chance to win

Weetabix East Africa CEO Dominic Kimani (Right) presents a dummy cheque to Dorcus Wambui who won Ksh100,000 in the Fyatuka na Weetabix reward campaign.

Photo credit: Billy Ogada | Nation Media Group

By Evans Ongwae

If you buy the Weetabix 37g pack today, you could win a fabulous prize. Weetabix East Africa Ltd is running the ‘Fyatuka naWeetabix’ national campaign, and consumers are taking home some interesting prizes. The campaign continues through March. So, you can join the party today.

Ms Dorcas Wambui Kahuho, who entered the competition, is one happy Weetabix customer. She had plenty to celebrate on this year’s Valentine’s Day when she received Ksh100,000 from Weetabix after her entry won in the campaign.

A retailer, Ms Kahuho bought Weetabix for sale at her shop in Kiambu and carried home a box for her baby. She had no idea that one of the Weetabix packs in the box was a ticket to a cash prize.

After receiving her cheque from Weetabix Chief Executive Officer Mr Dominic Kimani at the firm’s head office and factory in Nairobi, she said: “I buy Weetabix for my son. He loves it.” She was accompanied by family members, including her young son, the lucky Weetabix consumer.

The Fyatuka na Weetabix campaign is rewarding consumers under three different categories. There are 500 daily winners of airtime; 100 weekly winners of shopping vouchers; and three monthly winners of Ksh100,000 cash prize each. Overall, more than 40,000 lucky consumers are expected to have won different prizes by the time the competition closes at the end of March.

Weetabix, an industry leader in the breakfast cereal category with more than 60 percent market share, has invested more than Ksh23 million in the campaign to boost the consumption of its Kadogo (small) pack.

The breakfast cereals maker brought back the small 37g Kadogo pack priced competitively at Ksh30. This pack is enough as a meal for one child.

The move to sell the Kadogo pack is informed by local insights showing that the current economic times have put a strain on overall breakfast consumption in Kenya.

Mr Kimani says Weetabix intends to reverse the trajectory of lower consumption while at the same time bringing value to consumers as they seek to enjoy healthy choices.

He adds that the Weetabix Kadogo (37g) pack has registered remarkable success over the years, and has a significant contribution within the Weetabix range of products.

The firm recently launched two variants of the Weetabix cornflakes named Fruity Fiesta and Fruity Frenzy that come with dried fruit additions. This widens consumer choices and responds to rising health consciousness.

Mr Kimani explains: “At Weetabix, we want to bring better, nutritious breakfasts to twice as many tables.”

About Weetabix East Africa

Weetabix East Africa is a joint venture between Weetabix Foods Company UK and Pioneer Foods South Africa. Thousands of Kenyan households rely on Weetabix, Weetaflakes, Alpen and Weetos cereal brands to give them a nutritious, delicious start to the day, and to keep them going through the morning.

The Weetabix brand has for more than 45 years shaped breakfast into a healthy and nutritious meal across diverse generations and socio-economic classes.

For more information about the company’s breakfast cereals and range of juices, visit: https://weetabixea.com