Samsung eyes greater market share with launch of new foldable devices

Samsung Electronics will be unpacking the latest range of foldable devices on August 10, 2022. The global event is set to announce the most radical technological innovation in the smartphone space as the company gears up for an even larger share of the smartphone market pie.

The announcement was made by Samsung Electronics President Mr T.M Roh, when he invited the world to the latest unpacked event.

“Last year, we saw almost 10 million foldable smartphones shipped worldwide. That’s an industry increase of more than 300 percent from 2020, and I predict this fast-paced growth will continue. We are reaching the moment where these foldable devices are becoming widespread and staking a bigger claim in the overall smartphone market. More importantly, Samsung Galaxy foldables have changed the way we use mobile devices and helped enable better lifestyles for users worldwide,” said Mr Roh during his address.

Samsung Electronics has for the last 10 years dedicated resources to create transformative technology by looking at the one thing all smartphones were synonymous with, a flat rectangular display. The big question has been: How can one device have it all — a bigger screen and better portability? Samsung saw this as an opportunity not only to design a new shape but also to create new experiences that had never been possible with a smartphone before.

Overcoming many technological hurdles, and successfully introducing the first-ever Galaxy foldable smartphone in 2019, has changed the future of the industry since, and Samsung is not looking back.

The world is more connected than ever, and is moving at a much faster pace. Work and play intermix, and the lines between the physical and digital world have blurred. Where people turn for work, entertainment, wellness, and more, has become a single place – the mobile phone. As such, users need a flexible smartphone to keep up with their daily demands.

In Kenya, 96 percent of internet users use their smartphones to access the internet. With the shift to flexible working induced by the Covid-19 pandemic, the smartphone has become a necessity for most Kenyans, and is now a work and play gadget, hence creating the need for the Samsung Foldable devices that make it easier to multitask.

“This year, we’ve made advancements in every detail and opened the new experiences enabled by these behaviour-shifting devices. I am excited to see people discover new ways to do more of the things they love with the new foldable. At our upcoming Unpacked on August 10, you’ll see that the impact of our innovation is not only about what technology can do. It’s about what you can do. We’ve once again taken our inspiration from the most important source – Galaxy users – to push the limits of what’s possible. I can’t wait to show you the potential of our new Samsung Galaxy foldables as the ultimate tool for both productivity and self-expression. Now, you can do more than you ever thought possible, all at once, on one device. Get ready to unfold your world,” said Mr. Roh at the end of his address.

About Samsung Electronics Co Ltd

Samsung Electronics Co Ltd inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, semiconductor, and LED solutions. For the latest news, please visit the Samsung Newsroom 

For more information, contact Nyawira Muraguri via [email protected] or +254 717 954 314