By Elvis Ondieki
Coca-Cola and the World Cup are a story that goes way back. And for this year’s World Cup that will happen in Qatar from November 21 to December 18, Coca-Cola will be immersed in the action.
Coca-Cola will be involved in many ways, and you may have seen some already. So, let’s answer some of the questions out there.
Q: Will Coca-Cola bring the trophy to Kenya this time?
Yes, Kenya is one of the few African countries that will have a glimpse of the real FIFA World Cup trophy last carried by the French team in the 2018 World Cup.
The 18-carat-gold masterpiece worth Ksh1 billion will be in Kenya on Thursday, May 26, and Friday, May 27. The trophy tour started in May in Qatar. The trophy will be taken to Ethiopia, be in Kenya for fans to see it, then head to South Africa.
Q: So, will Kenyans hoist up the trophy as triumphant captains do?
Not yet. As has been the tradition, only previous World Cup winners – players, that is – are allowed to touch it. Because there is none in Kenya, the only person who will be allowed to touch the trophy is President Uhuru Kenyatta.
Q: So, how close can Kenyans get to the coveted trophy?
You can get close enough to take a photo next to the 6.1kg treasure. Imagine having on your phone gallery, a photo with a trophy that countries fight so hard to win. It’s a memory you’d like to live with you forever.
Q: Will there be a former World Cup winner accompanying the trophy to Nairobi?
Definitely, yes. The details will be out soon.
Q: I’ve seen green bottle tops on various soda brands and I was at a loss. What’s up?
It’s all part of Coca-Cola’s World Cup celebration. Actually, a soda with that cap may earn you a ticket to Nairobi to view the World Cup trophy or a trip to Qatar to watch the tournament ‘with your own eyes’.
Bottles spotting the caps are the one-litre, 1.5-litre, and two-litre brands from Coca-Cola. Underneath every green cap is a code. For a chance to win a trip to Nairobi or to Qatar, or to win prizes like airtime and cash, SMS the code to 40111. Terms and conditions apply.