Media industry on the cusp of seismic change

Journalists

Journalists covering Wiper party leader Kalonzo Musyoka launching his campaign headquarters — Stephen Kalonzo Musyoka Command Centre — on August 9, 2021. 

Photo credit: Dennis Onsongo | Nation Media Group

What you need to know:

  • The year 2022 will likely be a period of economic recovery for Kenyan media following a rather stable 2021.
  • A spike in newspaper subscriptions particularly as we draw closer to the elections is an obvious prediction.

The year 2022 will be a consequential year for Kenyan media after weathering two major storms: the digital disruption and the ongoing Covid-19 pandemic. If 2021 was the year of extensive investment in media – infrastructure and key staff – 2022 will be the year Kenyan media will begin to see some returns on investment trickling in, not forgetting a few major shifts.

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