The Nation evolves into a fresh new brand

Africa is diverse; its racial, ethnic and class composition is as complex as its history which goes right back to the origins of our race. But Nation's identity is robust and transcends those distinctions.

The Nation has never really looked inwards; our destiny and that of our continent have always been tightly fused. Nation is evolving into a fresh new brand on all channels, but with a mobile-first mindset and with the versatile African youth in focus. The launch of the new Nation brand is the highest expression of that bond. Nation.Africa is the first step of the new brand.

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