Celebs thrown into deep end of ‘old’ media

Shaffie Weru is one of the three former Homeboyz Radio presenters who were fired over remarks they made regarding a 20-year-old woman who had experienced gender-based violence at the hands of a man she had met on Facebook.

Photo credit: Pool | Nation Media Group

What you need to know:

  • Some media houses recruit practitioners not on the basis of their academic qualifications but popularity on social media.
  • Journalism graduates are now lining up with social media influencers to audition for jobs that they are more qualified for.

These past weeks practically unravelled the risks and potential damage of media houses employing self-proclaimed ‘media practitioners’ with little or no training in the field.

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