NTV viewers can now sample their favourite programmes on the move, after the station was linked to the DStv Mobile bouquet.
In targeting a demanding clientele due changing technological trends, Nation Media Group’s managing director Digital and Broadcasting Division says due to changing lifestyles in the entertainment market, there is need to be innovative.
To expand its tentacles to great south lake region, NTV recently installed transmitters in South Nyanza.
During the signing ceremony of this partnership in Nairobi on Tuesday, Mr Fernandes said that the station is increasing its local production, and hence the need to make it available to the mobile platform for the out-of-home viewers.
Mr Felix Kyengo, general manager of Digital Mobile Television Kenya Ltd, a subsidiary of Multichoice Kenya says with the changes in technology taking place in the ICT industry in Kenya, there are two emerging trends; consumption of television is becoming increasingly personal and consumer convenience is becoming central to all delivery mechanisms.
This, he says the two tends have compelled broadcasters to find means by which consumers can access their preferred content on the move.
"Indeed this is likely to change the concept of peak time for advertisers from evenings to other parts of the day and the target audience is also likely to change from household to individuals," Mr Kyengo said.
The service, currently available to Safaricom network users and to be extended to other providers, is compatible to specific handsets such as ZTE 990, Nokia 5800, N79, N85, N96 among others.
Apart from NTV, other channels available on the bouquet include Channel O, SuperSport 7, SuperSport 3, Cartoon Network, Africa Magic, BBC and CNN.
The service is available free of charge for a period of one year as long as one has a compatible phone.