Media too need a helping hand to get through the pandemic

Journalists prepare to cover events during police end year party in Mombasa on January 10, 2014. PHOTO | KEVIN ODIT | NATION MEDIA GROUP

What you need to know:

  • We have seen how most media outlets have dedicated air time and acres of space to educate the public on Covid-19 without demanding to be paid.
  • But despite media houses having been listed by the government as provider of essential services, and invariably lauded by the authorities, their financial welfare hasn’t been addressed.
  • This has led to many journalists losing their jobs, hence newsrooms find themselves highly understaffed and reduced workforce translates to reduced output.
  • The government must step in and bail out the sector.

In the past few months, we have seen leading media houses in Kenya cut salaries and lay off staff, citing dwindling revenue as a result of the Covid-19 pandemic.


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