Fresh organic food could be a much bigger business

What you need to know:

  • It took Lillian two years to switch her mind from a high-flying job as a marketer in the hospitality industry into agriculture, but that did not happen easily.
  • Initially, both start-ups tried to leverage the growing numbers of motorbikes to create a seamless network, but indiscipline among the bikers was too much to bear.
  • Policy interventions may reduce healthcare costs arising from higher consumption of chemicals in foods.

If you had told someone ten years ago that we would one day use technology to sell vegetables, you would have been considered a mad man.


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