Why Youssou N’Dour’s seedy club holds secret to riches for media chiefs

What you need to know:

  • The dance area of the club is huge, about half of a tennis court, the biggest I have ever seen.
  • The band took its sweet time to come on stage, but as soon as it opened, we saw an unusual sight. There was a mad rush by revellers to the edge of the stage where the band was raving up.
  • However, it was not to dance. They whipped out their mobile phones to record the band. Within about two minutes, there were over one hundred mobile phones held high either video-recording or taking rapid photos.
  • Young Senegalese, it seemed, no longer went to the clubs primarily to dance. They went there to interact and “dance” with friends outside the club!
  • You could see them stopping to work their phones, presumably writing updates on Twitter and posting photos on their Facebook and other social media pages.
  • Now if you are a mainstream media house, your single weekly entertainment page can only cover a single club or event hours later. Your competition is thousands of revellers reporting instantly from ALL the clubs and entertainment instantly from every corner of the country.

What will African journalists and media owners eat in future? Will the young males afford to pay bride-price? Will the ones with families be able to pay school fees?


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