Why we must prioritise the creative sector

Artwork displayed at the Go Down Arts Centre on January 22, 2014. PHOTO | NATION MEDIA GROUP

What you need to know:

  • While up-to-date data is difficult to come by, a frequently quoted figure shows that Kenya’s creative sector, then, comprised over five percent of the GDP.
  • Often integrated into the creative industries is digitisation, an area with large potential for growth and trade.

Investing in the creative sector is investing in the future.

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