We’re betting big on taxi culture to grow start-up

The user interface where customers use to get in touch with Maramoja Transport taxis. PHOTO | FILE

What you need to know:

  • The socially powered transport start-up operates through an app on smartphones, where potential customers view all taxi drivers within their vicinity through GPS before requesting services from one.
  • According to Mr Eisen, Maramoja has built a network of 150 taxis and private hire drivers around Nairobi and is still adding new drivers every day.
  • The drivers have fixed charges regardless of the time of the day or weather under which they are working. For instance, the drivers charge Sh350 to Kilimani from the CBD and Sh700 for customers heading to Nairobi West from the city centre.

When Jason Eisen toured Nairobi in 2010 and then again in 2013, he faced a common problem — transport woes within Kenya’s capital.

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