ONE ON ONE: Gidi Gidi

Joseph Oyoo, popularly known by his stage name Gidi Gidi from the group Gidi Gidi Maji Maji. PHOTO| COURTESY

What you need to know:

  • In our days we got a lot of air play, partly because it was the major source of music distribution but also because we didn’t have a lot of competition.
  • Only urban artistes are experiencing this discomfort of lack of airplay on local radio, vernacular musicians know their space and understand their audiences.
  • My work is just to talk and play what is already in the system, I can actually be fined and fired if I alter the pre-set list of songs.
  • Every professionally run radio station has a laid down procedure for music selection that has been there since time immemorial.

A pioneer of Kenyan urban music, he has done it all — from making hits as part of the Gidi Gidi Maji Maji duo, to hosting one of Kenya’s most popular radio shows. Gidi Gidi, real name Joseph Oyoo, chronicles his 20-year showbiz journey:

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