With data, the value is in people, not statistics

Internet users. PHOTO/FILE

What you need to know:

  • are we critical in thinking about where the data comes from, who is producing it and for what purpose?

  • We should also begin to think about not only relying on the data that we’re given, but looking for our own.

  • To rely only on large-scale numbers — such as website views — is useful. But it is not enough.

In recent years, we have become obsessed with numbers, especially those to do with the digital world. How many Twitter followers do you have? How many visits to your website? Likes and comments on your last Facebook post?

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