There’s a reason ‘clean’ is not always right

Whenever “information” is what you are in the marketplace to sell, you must first ensure the information is genuine, accurate and psycho-socially clean. PHOTO | ELIJAH O'DONNEL | UNSPLASH

What you need to know:

  • From Kenya’s newspapers, for example, one thought always painfully invades the informed mind.

  • It is — as we always hear from our courts of law — that, there are such things as “false pretences”.

  • In that case, their opposite numbers must also exist, namely, “correct pretences”, “accurate pretences”, even “socially excellent pretences”

What Kenya’s extraordinarily avaricious consumer class usually pretends to condemn as “fake goods” is that such goods may be truly terribly perilous to the body and the mind. Thus, whenever “information” is what you are in the marketplace to sell, you must first ensure the information is genuine, accurate and psycho-socially clean.

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