What's behind Safaricom's no-expiry data move?

What you need to know:

  • Did Safaricom jump in order to pre-empt an anticipated push from the local courts?
  • In Ghana, the judiciary had just ruled that mobile operators should not expire data bundles. Locally, there are several pending suits to be heard and determined on the same issue.
  • The competitors Airtel and Telkom Kenya are now being challenged to avoid expiring their bundles.
  • We are indeed living in interesting times as far as developments in the Telco industry is concerned.

Last week Safaricom made a bold move and announced the 'no-expiry data' tariff plans – contrary to global practice in the mobile data service provision.

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