How campaign slogans influence voting

What you need to know:

  • In every election cycle, political camps frame the contest with messaging designed to win the hearts and minds of voters.
  • In Kenya, this political messaging can be traced back to the independence.

‘Hustler’ could be the major campaign slogan in the 2022 elections, highlighting the changing political messaging every election cycle from the times of ‘Unbwogable’ in 2002.