YouTube Tuesday revealed the #YouTubeBlack Voices Class of 2021, a group of 132 creators worldwide, including four in Kenya, that were chosen to take part in the company’s grant programme, providing them with resources to succeed on the video platform.
The four grantees, Kaluhi Adagala, Mitchelle Adagala, Mumo Wambua and Patricia Kihoro are among 20 content creators picked from Africa.
The #YouTubeBlack Voices Fund was created last June and aims to acquire and produce YouTube Originals programming, focused on Black experiences around the world, and to directly support Black creators and artists so that they can thrive on YouTube.
YouTube's managing director of emerging markets in Europe, the Middle East, and Africa Alex Okosi said the cohort will be closely monitored in the coming months to ensure their channels grow rich in content for their audiences.
The 2021 cohort includes food bloggers, musicians, beauty entrepreneurs, comedians, activists, poets, personal trainers, teachers, parents, photographers and more.
The black community content creators had their first community interaction in 2016 where influential and content creators with huge following had their first ever black summit.
“The #YouTubeBlack community is filled with so many passionate, talented, brilliant, and driven creatives. We’re honoured to give these awesome creators additional resources to match their drive,” said Mr Okosi.
Kaluhi’s Kitchen, run by Kaluhi Adagala started in 2016 as a platform to showcase step by step procedures of making a number of Kenyan cuisine. She has since been featured in the New York Times, Cosmopolitan, Food Network and CNN.
Mitchelle Adagala started her channel four years ago with the aim of promoting health, wellness and fitness. Her passion has since invited audiences to learn from the ideas she shares in her channel.
Mumo Wambua, a Kenyan photographer and videographer goes all out to enlighten Kenyans on matters of entrepreneurship using her channel.
Patricia Kihoro whose channel is as versatile as her personality entertains her audience with anything that she believes is interesting to them with a bias for music and art.