Firms using animals in ads to donate to wildlife charities: UNDP

The 330ml of Tusker beer bottles. The East African Breweries Limited uses the elephant to market its Tusker brand of beer. PHOTO | FILE | NATION MEDIA GROUP

What you need to know:

  • The money raised will be channelled towards conservation of wildlife habitats and animal welfare.
  • Statistics compiled by UN indicate that, advertisers worldwide spend about US$300 billion (Sh30 trillion).
  • Each year, according to UN data, the world loses 10,000 species to extinction – a staggering 1,000 times the natural rate. 

The United Nations Development Programme (UNDP) has urged companies that use animals to market their brands to give a percentage of their profits to wildlife conservation.

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