There’s serious money in vlogging

Unlike before, blogs have become public platforms with more diverse content for public consumption. PHOTO| FILE| NATION MEDIA GROUP

What you need to know:

  • Video blogging on YouTube is one of the endless possibilities that have been heralded by the digital age, but while most vlog for fun, others do it for a livelihood.
  • I was disillusioned in the beginning. Finding my own voice was a challenge. It took time before I identified an efficient way to portray myself online.
  • You must care deeply about the subject you choose to tackle. This is the only way you will manage to create a stimulating niche for yourself.
  • I had an interest in self-produced videos on YouTube, and decided to create beauty content targeting women of African heritage.

When the art of blogging started in the mid-1990s, it was a way to keep a personal diary online. Fast-forward to 2017, and nearly everyone who is digital-literate operates, or at least reads a blog. Unlike before, blogs have become public platforms with more diverse content for public consumption.

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