Social media and the influence on celebrity image and reputation

Two ladies take a selfie. As a celebrity, your influence on social media is paramount to maintaining your status quo. FILE PHOTO |

What you need to know:

  • Almost a two-thirds of the world population is to a certain degree active on the internet and this has made social media the go to place for anyone seeking fame or how to retain it.
  • Mercy Kavutha looks at how this phenomenon is shaping celebrity lifestyles and that of their fans.

Being a celebrity in the 21st century with the ever-increasing spread of technology and infrastructure, it’s already obvious that your influence on social media is paramount to maintaining your status quo.

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