Who will save us from the KFCB CEO?

What you need to know:

  • A casual look at the board’s Facebook page reveals the shameless, agile self-promoter that its CEO is. Before his arrival last October, it was a pretty standard page, with periodic updates on the ratings for movies and almost nothing else.
  • Since the former information secretary took over, the official account has become something of a personal diary of what he is up to and who he meets.
  • In fact, there hasn’t been a single post on how the KFCB has rated any recent movies since his appointment. It is far too less dull, doesn’t attract any media attention and receives no publicity unless they ban a movie.

Ezekiel Mutua is one person who puzzles me. He has taken his job as boss of the Kenya Film Classification Board (KFCB) as an opportunity to extend his personal brand.


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