Of unprincipled business owners and employees

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Every customer is valuable to your business.

Photo credit: Shutterstock

What you need to know:

  • As long as your employees are not trained on the art of customer care, your business will surely fail.
  • Every customer, whether one parks a car outside your business or is dropped off by a boda boda, is valuable to your business.

Sometime back, I wrote about how a big number of employers invest lots of money in their company’s infrastructure yet neglect to invest in the most important aspect of their business, the make or break cog in the wheel of their carefully thought-out vision — the employee.

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