All set for DadaSoko fashion, market place event in Nairobi 

DadaSoko, a Kenyan social impact project by GlobalSoko Foundation, is set to launch a designer fashion runway and digital market place event for the Kenyan women entrepreneurs at K1 in Parklands, Nairobi on Saturday afternoon. 

This follows the official DadaSoko launch to the American market at the Waldorf Astoria Las Vegas earlier this month. 

Saturday's event will feature unique clothing, jewelry and fashion accessories - all designed, manufactured and marketed by DadaSoko young women entrepreneurs.

Among artistes expected to grace the event, which will be hosted by Sheila Mwanyigha, are rapper Fena Gitu and musician Sanaipei Tande and an all-female DJ crew.

“We are a non-profit social impact project which is self-sustaining. Our global eCommerce ecosystem is specifically designed for young African women entrepreneurs with the sole aim to empower them with digital business transformation tools to effectively compete in the global marketplace,” DadaSoko president and co-founder, Moses Kusasira, said.

“Since September, the DadaSoko Project has been training hundreds of young independent business women in cities and remote rural areas across Kenya. All graduates of the training program are given their own online stores on the DadaSoko Global Virtual Marketplace eCommerce platform for selling their products and services locally in Kenya and around the world.” Pete Munyasia, GlobalSoko Foundation Director of International Operations and Co-Founder said. 

DadaSoko project has not gone unnoticed with Nairobi Women Representative Esther Passaris terming it as transformational. 

“The only way to support the youth is by creating such incoming-generating projects to enable them showcase their capabilities not just to the local, but also the global audience. At a time when many people have lost their jobs, this is a welcome and sustainable idea,” she said.