Local users crowd Twitter, Facebook but caution a must

A Twitter account. Social media can offer a cost effective platform for marketing products. PHOTO/FILE

What you need to know:

  • Former president Mwai Kibaki lauded the usage of the social media platforms in the country saying it had helped propel the freedom of expression.
  • Several Kenyans have been arrested for posting hate messages on Twitter and Facebook that perpetrated ethnic vitriol.
  • The social media platforms can be utilised to create cost effective strategies and campaigns that can go viral within a short period of time.

Last year, Kenyans were ranked among top users of social media networks in Africa.

Welcome!

You're all set to enjoy unlimited Prime content.