Kilifi County is banking on the upgrading of the Malindi’s Bunthwani waterfront to attract more tourists during Christmas and New Year festivities.
The new ultra-modern site will be unveiled on Thursday.
Kilifi’s tourism sector was one of those hit hard by the effects of the Covid-19 pandemic and the county hopes a rehabilitated public-access seafront will bring in more tourists.
It stretches almost 9.2km from the Vasco da Gama Pillar to River Sabaki.
Kilifi Lands and Physical Planning executive Maureen Mwangovya said the project will offer a safe environment for tourists.
“The project is now complete and ready for its opening,” she said while on a tour of the waterfront.
The 300-metre facility has spacious parking with a spectacular view of the Indian Ocean and a cool breeze.
It will offer several components including different activities and entertainment for tourists.
There are two beach volleyball pitches to host international and local tournaments and a pitch for beach soccer.
It also has modern cafeterias and food courts with a site for concerts.
The facility also has play facilities for children.
A series of events, including a Swahili cultural evening and a music extravaganza, have been planned for the official opening.
“This is a game changer for tourism that is going to open up our county for more investments," she said.
Bunthwani Waterfront Park Managing Director Ahmed Hassan said the project is one of the largest in Africa.
“The project is going to change the face of Malindi. We hope to attract local and international tourists and bring back the lost glory once it is complete," he said.
Tanzanian-based artiste Zuchu, the “Sukari” hitmaker, will be featured in the concert on Saturday.
Mr Hassan said a volleyball tournament is also planned, with a team from Uganda playing their Kenyan counterparts.
"We will soon start water sports, like jet skiing, and we will have traditional events such as Mijikenda and Swahili dances to showcase what Malindi has to offer to tourists," he said.