SportPesa
File | Nation Media Group

The continuing battle for the SportPesa brand

What you need to know:

  • Pevans East Africa lost its licence to operate in Kenya and that meant that the cash cow was running on empty.
  • The Kenyan shareholders had used more that Sh40 billion, within five years, to promote the brand locally and internationally.

As the Kenya Revenue Authority digs in to demand more than Sh92 billion from SportPesa, the battle for the multi-billion shilling brand name is taking a toll on the shareholders’ pride as their global associates starts to flee.

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