Tap into mobile money trade, Uhuru tells Ethiopia after Safaricom entry

Safaricom Uhuru in Ethiopia

President Uhuru Kenyatta (right) with Ethiopian Prime Minister Abiy Ahmed in Addis Ababa on June 8, 2021. The Kenyan president urged Ethiopia to take advantage of Safaricom's presence there to grow the mobile money market.

Photo credit: PSCU

The digital transformation that Safaricom will bring to Ethiopia following the firm’s recent entrance into the market will be a game changer for the country, which now stands to witness huge developments in all segments of the economy.

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