Safaricom flips the virtual marketplace into cash cow

mySafaricom App

A smartphone user on the mySafaricom App on Friday last week. The telco’s app is among the more popular utility apps in the country.

Photo credit: Diana Ngila | Nation Media Group

Safaricom nurses long time aspirations of becoming a technology company and not just a telco through setting up its own companies, mergers, and partnerships with mixed success.


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