Tourism under pressure to look for new source markets

Cabinet Secretary for East Africa, Commerce &Tourism Phyllis Kandie (left) and the Kenya Tourism Board Managing Director Muriithi Ndegwa. Ms Kandie reiterated her ministry’s projection of attaining a combined total of 2 million local, international and regional tourists by 2014. PHOTO|SALATON NJAU.

What you need to know:

  • The urgency for new sources is informed by data showing an increase in budget tourists visiting the country from Europe, a key source market for Kenya.
  • Tourism Concern’s report noted that a World Bank survey on the tourism industry in Mombasa, said that all-inclusive beach holidays “contributed the least economic benefit” to the local community.
  • Mrs Kandie reiterated her ministry’s projection of attaining a combined total of 2 million local, international and regional tourists by 2014.

Tourism sector is under increasing pressure to look for new sources of visitors as numbers from the traditional markets continue to dip.

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