Why endless phone scrolling denies you some clients

scrolling phone

A woman scrolls through her mobile phone in Nyeri Town on May 12, 2013.

Photo credit: File | Nation Media Group

What you need to know:

  • A customer who enquires is closer to buying than one who we need to cold call.
  • In most cases, making a simple enquiry about a product or a service is a painful process.

Every day we are making enquiries. We do so because we need more information to make better decisions. In the world of business, customers make many enquiries. Often, they do so as an initial step of the buying process.


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