What experience economy means for Africa business

cash

A bank teller receives cash on September 30, 2019.

Photo credit: File | Nation Media Group

What you need to know:

  • Africa seems set for the experience economy more than it was for the service economy.
  • Today, Africa continues to fight hunger, poverty, political conflicts, corruption and bribery among other challenges.

Industrial revolutions have influenced continents differently. The industrial revolution of the 1700s, 1800s and early 1,900 transitioned Europe and the United States to new ways of manufacturing. African was largely left behind. During the period, Africa was the main source of free labour.

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